How to Choose the Right Influencers for Your Local Business Event
The Influencer Matchmaking Game
Hosting a local business event? Partnering with the right influencers can transform your gathering from “nice effort” to “buzz-worthy brilliance.” But here’s the truth: it’s not about snagging the influencer with the largest following—it’s about finding those who align with your brand, connect with your community, and make their followers say, I have to check this place out.
Whether you’re running a cozy café, a trendy boutique, or a wellness spa, here’s how to find the perfect influencers to make your event unforgettable.
Define Your Event Goals
Before inviting influencers, ask yourself: What do I want this event to achieve?
Are you looking to increase foot traffic to your business?
Planning to launch a new product or service?
Hoping to establish your brand as a must-visit local hotspot?
Define your goals and let them guide your influencer search. With clear objectives, you’ll know which influencers can help you hit your targets—and how to measure success afterward.
Know Your Target Audience
Before you can pick the right influencers, you need to understand your audience:
What are their interests?
Which platforms do they use most (Instagram, TikTok, etc.)?
What type of content resonates with them?
When you understand your audience, you can choose influencers who genuinely connect with them. For example, if your audience is primarily wellness-focused, look for influencers who share fitness tips, mindfulness practices, or healthy recipes. The closer the match, the stronger the connection.
Remember: the influencer who has 10,000 engaged local followers is often more valuable than one with 100,000 generic followers.
Do Your Research (Stalk Like a Pro)
Finding influencers requires some digital sleuthing. Here’s how to narrow down the field:
Engagement Rates: Look for meaningful interactions in their comments. Skip the accounts with followers who rarely engage.
Local Ties: Focus on influencers who frequent local businesses or highlight your community in their posts.
Content Quality: Does their content align with your brand’s tone and style?
Pro tip: Micro-influencers (those with 5,000–15,000 followers) tend to have highly loyal and engaged audiences, making them a smart choice for local businesses.
Make the Ask: Personalize Your Invitation
When reaching out, skip the generic message. Make it personal. Highlight why they’re a perfect fit for your event and what makes your business unique. For example:
“Hi [Name], we’re huge fans of your content! Your love for [local culture, wellness, etc.] aligns perfectly with our brand. We’d love to invite you to [event details]. Let us know if you’d be interested!”
Explain the perks—whether it’s exclusive experiences, branded gifts, or a chance to mingle with other creators. Make them feel valued, not like a marketing tool.
5. Plan Instagram-Worthy Moments
National Rosé Day Cocktail Making Class
Your event should be a content goldmine. Influencers thrive on shareable moments, so set the stage with:
Photo Opportunities: Create a branded photo wall or use creative props.
Interactive Experiences: Think live product demos, tasting stations, or mini-workshops.
Exclusive Perks: Offer sneak peeks of new products or limited-time offers.
Pro tip: Lighting is everything. Ensure your venue is well-lit for those perfect shots.
Build Long-Term Relationships
Think beyond the event. Influencers can become your business’s biggest cheerleaders.
Engage with their content regularly to keep the connection alive.
Send thank-you notes or gifts to show your appreciation.
Explore ongoing collaborations, like product shoutouts or future events.
By treating influencers as partners, you’re building a network of ambassadors who will authentically promote your business for months to come.
Let’s Make Your Event Unforgettable
Choosing the right influencers for your local business event is about more than just numbers. It’s about creating authentic connections, amplifying your brand’s story, and fostering partnerships that extend beyond the event.
Need help planning your next influencer event? I specialize in crafting events that drive results, build buzz, and strengthen your brand’s presence in the community. Let’s work together to make your event the talk of the town.
