Discover key influencer marketing predictions for 2025, from the shift away from PR gifting to the rise of authentic communities. Learn how brands and creators are evolving toward more meaningful partnerships and genuine engagement. Insights from Olivia Rowe Studio.

As a local business owner, standing out in a crowded market can be a challenge. Whether you’re running a boutique, a restaurant, or a service-based business, finding new ways to connect with your community is key to growth. That’s where local influencer marketing comes in—a modern, cost-effective strategy to grow your visibility and attract the right customers.