Part 1: Why Your Social-Only Strategy Is Costing You Money
Alright, brace yourself. This might sting a little: while you're busy crafting the perfect Instagram aesthetic and trying to go viral on TikTok, your potential customers are slipping through your fingers! And while you're focused on doing all of that, you're ignoring the real star of building that online/digital presence – your email list.
Let's Talk About Social Media and Email
You know how it feels when you pour your heart into a social media post and it seems like hardly anyone sees it? We've all been there. But here's something interesting – email actually reaches so many more people, with about 21.5% of subscribers opening their emails. It's like having a direct line to your audience, no complicated algorithms to navigate.
And speaking of social media platforms, they can be a bit unpredictable (looking at you, TikTok!). While social media is absolutely valuable, having an email list is like having a safety net – it's reliable, stable, and completely yours to keep.
The Hidden Potential in Your Email List
Think of your email list as your business's secret garden – one that you cultivate and grow over time. While social media is great for discovery and engagement, email marketing quietly works its magic behind the scenes. For instance, when someone takes action after reading an email (like making a purchase), it happens about 3.19% of the time, compared to 0.71% on social media. Even better? For every dollar you invest in email marketing, you could see about $42 in return. That's pretty amazing, right?
A Gentle Reality Check
Let me share something interesting: If your website gets 10,000 visitors each month, you might connect with about 300 people through social media. But with a thoughtfully crafted email strategy, you could be building relationships with up to 2,500 engaged prospects. Plus, these email subscribers tend to stick around longer and spend more over time – about 40% more than social followers.
I know this might feel like a lot to take in, but don't worry! In Part 2, we'll explore some simple and effective ways to start growing your email list without feeling overwhelmed. We'll focus on strategies that feel authentic and align with your current marketing efforts.
